La tradition américaine du Black Friday - l'équivalent des soldes du lendemain de Noël - gagne le nord de la frontière. Certains magasins offrent des promotions spéciales pour l'occasion depuis plusieurs années.

C'est le cas notamment de la chaîne Cadillac Fairview, qui gère une cinquantaine de centres commerciaux au Canada. La chaîne a décidé d'en ouvrir neuf dès six ou sept heures du matin en ce Black Friday.

« Ce n'est pas dans nos gènes, le Black Friday, explique le professeur au département d'études urbaines et touristiques de l'Université du Québec à Montréal (UQAM), Benoît Duguay. « Mais, il y a des Canadiens qui s'en vont aux États-Unis - des autobus entiers semble-t-il [pour faire des achats] Â». La valeur du dollar canadien, qui est à parité avec le dollar américain, contribue à cet exode des consommateurs.

Les commerçants canadiens ont décidé de suivre le phénomène et d'offrir des soldes afin de retenir ces consommateurs au Canada.

Autre tendance importée des États-Unis, la précocité des grands soldes. Aux États-Unis, des commerçants ont ouvert leurs portes dès la soirée de l'Action de grâces pour des soldes du Black Friday.

La tendance avait commencé par des commerçants qui ouvraient leurs portes plus tôt le vendredi jusqu'à ouvrir dès minuit. Mais, d'autres les ont devancés pour ouvrir en soirée le jeudi de l'Action de grâces. Le phénomène crée de la controverse aux États-Unis où des employés se plaignent de ne pouvoir fêter l'Action de grâces en famille pour aller travailler.

Le phénomène se vérifie au Canada avec la précocité des soldes de Noël qui font leur apparition dès le mois de novembre. « On essaie d'attirer le consommateur le plus vite possible pour que les sous qu'il a à dépenser, il les dépense chez nous et non chez quelqu'un d'autre Â», mentionne M. Duguay.

Les commerçants sont aux prises avec une problématique de gestion d'inventaire, ajoute le professeur à l'UQAM. Plusieurs articles deviennent obsolètes tellement rapidement - surtout dans le domaine de la technologie - qu'il faut se débarrasser des inventaires rapidement pour éviter des pertes. « Il faut absolument se défaire du stock existant pour faire de la place à ce qui doit rentrer, explique M. Duguay. On va être obligé de le solder de toute façon. Â»

M. Duguay précise que les commerçants tentent de s'accaparer le budget des consommateurs alloué au temps des Fêtes. Mais si le consommateur dépense tout au « Vendredi noir Â», il ne disposera plus de cette somme pour Noël, conclut M. Duguay.

Aux États-Unis, on estime que 150 millions d'Américains effectueront des achats pour un montant total de 11 milliards de dollars au cours de cette fin de semaine de l'Action de grâce. Les commerçants réalisent environ le tiers de leur chiffre d'affaires entre l'Action de grâce et la fin de l'année.

À titre d'exemple, le « Mall of America Â» à Bloomington, un centre commercial regroupant 520 magasins, attend quelque 200 000 clients pour la seule journée du « Black Friday Â».

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  • Consumers shop early morning hours Friday, Nov. 23, 2012 at the Target store in the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Consumer Ilda Telamid, far right, shops for discounted boots in the early morning hours Friday, Nov. 23, 2012 at the Glendale Galleria mall Macy's store in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • A Lifeguard model stands outside the front door of a Hollister Co. clothing store, as consumers line up on the early morning hours Friday, Nov. 23, 2012 at the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Young consumers shop early on the early morning hours at the GAP store offering a "Entire Store Up to 60% Discount" ad Friday, Nov. 23, 2012 at the Glendale Galleria mall in Glendale, Calif. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Damian Dovarganes)

  • Black Friday shopping

    Shoppers leave the Walmart store in southeast Portland where a line wrapped around the store for an 8 p.m. special Thursday Nov. 22, 2012. At least three Portland Police Bureau vehicles were parked in front of the store after Facebook postings by Occupy Portland targeted the store. (AP Photo/The Oregonian, Randy L. Rasmussen)

  • Arthur Vardaman

    Arthur Vardaman of Madison, Miss., carefully places a new television into the trunk of his car outside a Best Buy store in Jackson, Miss., Friday, Nov. 23, 2012, as shoppers still are lined up waiting to enter the store. A number of national retailers pushed the start of the holiday buying season by starting sales on Thanksgiving Day, but Best Buy waited until a minute past midnight Friday to open its doors. (AP Photo/Rogelio V. Solis)

  • Best Buy electronics store employees, at far right and left, open doors to shoppers for a Black Friday sale that began at midnight, in Broomfield, Colo., early Friday Nov. 23, 2012. (AP Photo/Brennan Linsley)

  • Chris Dispenza, Jayde Dispenza

    Chris Dispenza of Vicksburg, Miss., tries to keep his daughter Jayde Dispenza, 8, awake as they wait to enter a Best Buy store in Jackson, Miss., Friday morning, Nov. 23, 2012. The Dispenza's waited in line for a couple of hours before entering the store after midnight. (AP Photo/Rogelio V. Solis)

  • Customers shop for Black Friday discounts at a Best Buy store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Betsy McGonalge

    Betsy McGonagle checks her receipt after shopping for Black Friday discounts at a Target store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Customers shop for Black Friday discounts at a Best Buy store, Friday Nov. 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Customers wait in line in the computer department to shop for Black Friday discounts at a Best Buy store, Friday Nov 23, 2012, in Northeast Philadelphia. (AP Photo/ Joseph Kaczmarek)

  • Shoppers, at bottom, right to left, Karin Carlson, of Wichita, Kan., her husband Jason, and her cousins Tylar Neu and Christie LaFever wait in line to pay for items for purchase at Best Buy electronics store, after doors opened for a Black Friday sale that started at midnight, in Broomfield, Colo., early Friday Nov. 23, 2012. (AP Photo/Brennan Linsley)

  • Terry Hopkins Sr.

    Jackson Police Cpl. Terry Hopkins Sr. watches customers enter Best Buy in Jackson, Miss., for the early Black Friday sales, Friday, Nov. 23, 2012. (AP Photo/Rogelio V. Solis)

  • Allan Abbott

    Allan Abbott advertises Nintendo Wii U video games he is selling as shoppers drive by outside a shopping complex on Friday, Nov. 23, 2012, in Franklin, Tenn. Abbott said he was able to buy several of the popular games and is selling them below what they can be found for online. Black Friday got off to its earliest start ever as some of the nation's stores opened Thursday night. (AP Photo/Mark Humphrey)

  • Bullseye

    IMAGE DISTRIBUTED FOR TARGET - Target team members are surprised by a visit from Bullseye, Target's mascot, just before opening their doors Thursday November. 22, 2012 for Black Friday shoppers at the Target store in Roseville, Minn. (Dawn Villella/AP Images For Target)

  • Melissa Gibson, a nursing student at Walter State College, studies for final exams while she waits in line at a Best Buy Store in Knoxville, Tenn. on Thanksgiving evening, Nov. 22 2012. Gibson got in line at 5:30 p.m. joining others to take advantage of Black Friday sales at midnight. (AP Photo/Knoxville News Sentinel, J. Miles Cary)

  • Dina Jones, right, waits outside a Best Buy Thursday, Nov. 22, 2012, in Mayfield Heights, Ohio. Jones would like to buy a 40-inch television. The store will open at 12 a.m. on Friday. (AP Photo/Tony Dejak)

  • Chris Pickwell stretches out on his sleeping bag on the sidewalk in front of a Best Buy in Knoxville, Tenn., on Thanksgiving evening, Thursday, Nov. 22, 2012. Pickwell is looking to get a 40-inch television, a tablet computer and a Blu-ray player when the electronic store opens its doors at midnight on Friday. (AP Photo/Knoxville News Sentinel, J. Miles Cary)

  • Stefan Rood, 20, folds blankets as he cleans out his tent outside a Best Buy Thursday, Nov. 22, 2012, in Mayfield Heights, Ohio. while waiting for the store to open at 12 a.m. on Friday. Rood, who has been camped out since Wednesday night, is looking to buy a new cell phone. (AP Photo/Tony Dejak)

  • Black Friday shoppers wait outside of Best Buy on Thursday, Nov. 22, 2012, in Lynchburg, Va. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/News & Daily Advance, Sam O'Keefe)

  • Shoppers wait in line outside of a Best Buy store in Colma, Calif., Thursday, Nov. 22, 2012. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/Jeff Chiu)

  • Shoppers wait in line for the 8 p.m. opening of the Times Square Toys-R-Us store in the lead-up to Black Friday, November 22, 2012, in New York. While stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, openings have crept earlier and earlier over the past few years. Now, stores from Wal-Mart to Toys R Us are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie. (AP Photo/John Minchillo)


Les pires scènes de magasinage du Black Friday
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  • Quand les clients perdent tout contrôle

  • Mouvement de foule dans un magasin Urban Outfitters en 2011

  • Quand les clients se battent pour obtenir ce qu'ils veulent (2012)

  • Des jeux de XBox en promotion créent l'émeute (2011)

  • Des clients hystériques à l'ouverture d'une grande surface (2012)

  • Interdit de courir! Les clients du magasin Target se contiennent (2012)

  • Deux ans plus tôt, ils étaient déchaînés (2010)