Director of marketing, The ALDO Group
With a long-standing fashion love-affair and an economics degree under her belt, Vyara joined forces with Siphay Southidara to launch, YSO, a ready-to-wear label with international ambitions. Recruited by PARASUCO in 2003, Vyara finally settled within the Marketing-Communications department where she helms the labels’ American expansion efforts. Looking for new challenges, Vyara joins the ALDO Group in 2008, where she now heads the Marketing Department.
Follow her @vyara