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David Lester

Financial Expert, Managing Director at Brightworks Interactive

"I help people with their money and help banks with their people."

David Lester, Managing Director, leads Brightworks’ digital financial services team out of New York. Lester is a financial coach with over thirteen years of experience in finance, advertising and communications. He is the author of two finance books, I (Heart) Money and From Middle Class to Millionaire and writes the blog iheartmoney.com.

Lester began his financial career as a banker at Merrill Lynch and later BMO Financial Group. He launched his first personal finance book, I (Heart) Money, in 2010 as a guide to living the ultimate dream lifestyle and empowering readers to turn money from something they avoid into something they love. He launched his second book, From Middle Class to Millionaire, in 2014 to address the obstacles faced by the middle class and offer tangible tips to regaining prosperity.

Merging his expertise in finance with his passion for helping people be better with thier money, Lester has worked at creative advertising agencies including Ogilvy One, Arnold and Zig Inc., and worked with global financial brands including Fidelity Investments, RBC Royal Bank, IKEA and Virgin Mobile. Most recently, he worked with Juniper Park, where he developed the digital and social media content for CIBC.