DIVERTISSEMENT
29/01/2018 11:37 EST | Actualisé 05/02/2018 00:33 EST

Les publicités du Super Bowl 2018: c'est ici! (VIDÉOS)

NBC Sports demandait plus de 5 M$ US pour 30 secondes.

YouTube/Coca-Cola

Parfois reliées au football, d'autres fois non, les publicités du Super Bowl font toujours tourner les têtes. Certains vont aux toilettes pendant les pubs pour ne pas manquer le match... et d'autres y vont pendant le match pour ne pas manquer les spots publicitaires! Une chose est certaine, elles occupent souvent les discussions le lendemain du match.

» Cet article sera mis à jour régulièrement, revenez-voir les publicités qui s'ajouteront...

C'est sûr que lorsque NBC demande au minimum 5 M$ US pour une place de 30 secondes dans son horaire, les clients ne veulent pas manquer leur coup. Pour les agences de pub, pouvoir concevoir un spot qui sera vu par plus de 110 millions de téléspectateurs (et revu sur YouTube par la suite), c'est certainement le Saint-Graal!

Des compagnies comme M&M, Jack Link's, Budweiser, Pringles, Febreeze, Lexus, Groupon, Squarespace et Water.org ont déjà rendu public sur YouTube leur spot de 30 ou 60 secondes sur la plateforme vidéo YouTube.

D'autres ont préféré une stratégie de marketing différente, présentant des bandes-annonces pour leurs publicités (présenter une pub pour annoncer... une pub. On est rendu là). Parmi ceux-ci, Cindy Crawford revient chez Pepsi après un spot qui a marqué les esprits en 1992, Amazon a créé un concept où son assistante vocale perd la voix, David Schwimmer participe à quatre bandes-annonces de la pub ultra-exclusive de Skittles, et Peter Dinklage et BustaRhymes affrontent Morgan Freeman et Missy Elliott dans un duel Mountain Dew vs. Doritos Blaze, deux produits de PepsiCo.

Tide

Doritos:

Mountain Dew:

Dundee:

Pepsi:

Stella Artois:

Amazon:

Alors qui se démarque?

  • Alexa Loses Her Voice – Amazon Super Bowl LII Commercial
    YouTube
    We found some replacements. This should work.
  • Good Odds | Toyota
    YouTube
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    YouTube
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    YouTube
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    YouTube
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    YouTube
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  • Coca-Cola | The Wonder of Us :60
    YouTube
    There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we're different, there's a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or an ice-cold Coke Life, or a Coke Zero sugar in a can, there's a refreshing way to Enjoy Yours. There’s a Coke for he, and she, and her, and me, and them. There’s a different Coke for all of us–– Especially one for him. No feet have wandered where you’ve walked,  No eyes saw what you’ve seen. No one’s lived the life you live,  No head has held your dreams. To act the same would be mundane—  what a boring thing to do! That’s why there is just one me  and a billion unique yous. We all have different looks and loves,  likes and dislikes, too— But there’s a Coke for we and us,  and there’s a Coke for you.
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    YouTube
    Super Bowl Kampagne 2018 Pre-Release Unternehmen: Wendy's Produkt: Wendy's Dave's Double Titel: Iceberg Agentur: VML (WPP) Im Klassiker "Die Konkurrenten gegen McDonald's" hat in den letzten Monaten der (Burger) King die Offensive angeführt. Zum Super Bowl gibt es einen Spielerwechsel, jetzt übernimmt Wendy's den Angriff auf den Marktführer. Damit wechselt auch die Taktik. Während bei Burger King die Zubereitung der Burger auf dem Spielplan stand (Flame Grilled), verlegt sich Wendy's auf das nicht minder kontroverse Thema der Lagerung. Schon beim letzten Super Bowl reklamierte Wendy's, dass "The Other Guys" ihr Fleisch tiefgefroren lagern und erst kurz vor der Zubereitung auftauen. Bei McDonald's wird das Fleisch schockgefroren, unter "frisch" versteht man bei Wendy's etwas anderes. Zumal spätestens seit der Kollision der Titanic bekannt ist, wie gefährlich alles Tiefgefrorene sein kann. Ein etwas gewagter Gedankengang, über den man aber durchaus schmunzeln kann. McDonald's wird das Schmunzeln langsam vergehen, wenn Wendy's den Tipp gibt, die Hamburger bei den Frozen Arches zu meiden. Eine unmissverständliche Anspielung auf The Golden Arches, dem globalen Logo von McDonald's. Rechtlicher Hinweis: Alle Urheberrechte an dem Spot liegen bei dem jeweiligen Unternehmen oder der jeweiligen Organisation. Die Veröffentlichung dient ausschließlich der Information unter dem Zitatrecht gem. § 51 UrhG
  • Amazon | Alexa loses her voice (VIDEO)
    YouTube
    The next Super Bowl is on Sunday, but companies already started posting their ads for the NFL event. In the latest Amazon video, the voice assistant Alexa loses her voice, and the company needs to find replacements. Jeff Bezos restlessly asks if the new team will do its job and his employees assure him that there will be no problem. While the 90-second video unfolds, Cardi B sings her hit track “Bodak Yellow” instead of country music, Gordon Ramsay uses his abusive language to explain the complicated recipe of grilled cheese sandwich, and Anthony Hopkins speaks with dramatic pauses, terrifying the unsuspecting Alexa owner. During various breaks in the first three quarters of the Super Bowl, Amazon will broadcast short 15-second videos with the stars receiving their headsets to work as Alexa replacements. Then the culmination will be in the fourth quarter when the full 90-second video is expected to air.
  • Bud Light "The Bud Knight" Super Bowl Commercial 2018 - DILLY DILLY!
    YouTube
    Check out the Bud Light "The Bud Knight" Super Bowl Commercial 2018 and then get ready for all your friends to say "Dilly Dilly!" every time you see them! You can see all the commercials during Super Bowl LII on February 4, 2018. Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, it has grown to become one of the largest selling beers in the United States, and is available in over 80 markets worldwide—though, due to a trademark dispute, not necessarily under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt. Produced in various breweries around the world, Budweiser is a filtered beer available in draft and packaged forms.
  • I Like Beer (:60) | Michelob ULTRA Super Bowl
    YouTube
    When you love the superior taste of Michelob ULTRA, you can’t help but sing about it. Join Chris Pratt, Brooks Koepka, Kelly Slater, and Shalane Flanagan as they sing “I Like Beer,” the fit and fun beer anthem from Michelob ULTRA’s Super Bowl LII commercial. Special thanks to Jon Pardi for his new take on the old classic, "I Like Beer." Subscribe to Michelob ULTRA’s channel: http://bit.ly/SubscribetoMichelobULTRA Discover Michelob ULTRA, a low carb & low calorie light beer that won’t undo the work you put into working out. Follow us to learn how to go the extra mile: Official Michelob ULTRA Website: http://bit.ly/OfficialMichelobULTRA Facebook: http://bit.ly/MichelobULTRAFacebook Twitter: http://bit.ly/MichelobULTRATwitter Instagram: http://bit.ly/MichelobULTRAInstagram I Like Beer (:60) | Michelob ULTRA Super Bowl
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    YouTube
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  • Jack Link’s Runnin’ with Sasquatch Extended Version
    YouTube
    The world can be divided into two kinds of people. Those who run with Sasquatch and those who run from Sasquatch. Guess which one feeds on the protein of Jack Link’s Jerky.
  • Budweiser 2018 Super Bowl Commercial | “Stand By You”
    YouTube
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  • Pringles | WOW 2018 Commercial (Official)
    YouTube
    Wow, you can stack Pringles. Stack flavors, make new ones. The official 2018 Pringles commercial for the Big Game. Facebook: https://www.facebook.com/PringlesUS Twitter: https://twitter.com/Pringles Instagram: https://www.instagram.com/pringlesus/ Website: http://pringles.com/ Pinterest: https://www.pinterest.com/pringles/
  • Febreze | The Only Man Whose Bleep Don't Stink | Super Bowl 52 2018 Ad
    YouTube
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  • Lexus LS 500 F SPORT / Marvel Studios’ Black Panther Commercial—Full Length
    YouTube
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  • Groupon 2018 Super Bowl Commercial | "Who Wouldn't"
    YouTube
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    YouTube
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    YouTube
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  • Taps | Water.org & Stella Artois
    YouTube
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  • Pepsi Super Bowl 2018 Ad Teaser
    YouTube
    The first teaser video of a Super Bowl 2018 commercial is here. Pepsi is bringing back supermodel Cindy Crawford in the Pepsi Super Bowl 2018 ad: https://www.i4u.com/2018/01/126653/pepsi-super-bowl-2018-ad-stars-cindy-crawford Find all announced Super Bowl 2018 commercials: https://www.i4u.com/2017/12/126465/super-bowl-2018-ads
  • Calling All Families | Kraft Big Game Teaser
    YouTube
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    YouTube
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  • Tide | Super Bowl 2018 Commercial - Teaser Ad 1 - Bradshaw’s Locked Out
    YouTube
    Last year, Terry Bradshaw made national headlines when he appeared live on the Super Bowl LI broadcast with a stain on his shirt. As we gear up for Super Bowl LII, Terry is back on set and already running into a few problems. ► Stay up to date with all of the latest videos by subscribing to our channel right here: https://www.youtube.com/user/tidelaundry/?sub_confirmation=1 ► For more great content, visit the Tide website: https://tide.com/en-us Join Us on Social: ► ”Like” Tide on Facebook: https://www.facebook.com/Tide ► Follow Tide on Pinterest: https://www.pinterest.com/tide ► Follow Tide on Instagram: https://instagram.com/tidelaundry/ ► Follow Tide on Twitter: https://twitter.com/tide ► Follow Tide on Google+: https://plus.google.com/+tide/videos
  • Did Alexa Lose Her Voice? - Teaser - Amazon Super Bowl Commercial LII
    YouTube
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    YouTube
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  • Skittles ))) Possible Super Bowl Ad – Sandwich
    YouTube
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  • Skittles ))) Possible Super Bowl Ad – Being
    YouTube
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  • Skittles ))) Possible Super Bowl Ad – Floating
    YouTube
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  • Skittles ))) Possible Super Bowl Ad – Puppet
    YouTube
    David Schwimmer feels like a tiny third wheel in this possible scene from the Skittles Super Bowl ad that only one person will ever see. Go to facebook.com/skittles on Super Bowl Sunday to watch Marcos Menendez (@magikmarcos) watch the ad.
  • Mtn Dew Ice: Tongue Twister
    YouTube
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    YouTube
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