BIEN-ÊTRE

#Tousencrés Tatouages et préjugés: stars et gens d'affaires se prononcent

06/04/2016 11:25 EDT
Neil Mota

Une campagne de sensibilisation unique bat son plein présentement au Québec: #Tousencrés.

#Tousencrés c’est 20 personnalités publiques de tous horizons, solidaires et unis pour la cause : combattre les préjugés à l’égard des jeunes en difficulté. L'idée derrière cette campagne est de briser les tabous associés aux gens tatoués, les préjugés face aux jeunes marginaux et aussi, par le fait même, de soutenir des organismes comme le Refuge des Jeunes à Montréal et le Trait d'Union à Québec.

À la barre de ce projet : Felipe del Pozo et l’artiste montréalais Pierre Chapelan, reconnu comme l’un des meilleurs tatoueurs en Amérique du Nord et qui a entre autres tatoué Benoît Gagnon et plusieurs autres artistes impliqués dans la campagne.

Le porte-parole Benoît Gagnon n’hésite pas à dénoncer les préjugés encore bien présents dans le milieu télévisuel où l’image compte plus que tout.

«J’ai des tattoos depuis une douzaine d’années environ et ça fait 26 ans que je fais de la radio et de la télé. J’ai toujours aimé les tattoos. Ça serait malhonnête de ma part de dire que je n’ai jamais pensé aux préjugés… En même temps, à l’époque je trouvais ça ridicule qu’on ne m’engage pas à cause de mes tattoos, ça n’enlève en rien le talent de communicateur que je peux avoir parce que j’ai de l’encre ou non dans le bras. J’y avais réfléchi et je m’étais dit, ça, c’est moi et ça vient avec qui je suis. Le tatouage est une forme d’art. Malgré ça, j’ai entendu plein d’histoires de gens qui n’ont pas passé (dans le milieu) pour telle ou telle raison. Pour des raisons d’image».

«C’est la même histoire avec mes amis qui sont hommes d’affaires et qui portent des chemises à manches longues même l’été, qui sont prêts à avoir chaud au lieu de subir le regard d’autres personnes qui sont parfois un peu plus âgées et qui ont toujours travaillé de façon assez conservatrice» - le porte-parole Benoît Gagnon.

Pionnière: Geneviève Borne

Sur notre petit écran, l’une des pionnières à arborer un look qui détonnait à ses débuts à Musique Plus est résolument Geneviève Borne. Avec sa chevelure rouge pompier et son tattoo sur le bras droit, l’animatrice avait incontestablement un look notoire. Est-ce que cela lui a servi, à l’époque?

« J’ai fait mes débuts à Musique Plus et rapidement j’ai eu des tatouages, c’était une façon d’exprimer ma personnalité… Moi je n’ai jamais vécu de préjugés par rapport à ça. En fait quand j’étais à Musique Plus c’était tout à fait en harmonie avec mon travail. Je faisais des entrevues avec des artistes, j’animais une émission de métal, quand mon patron de l’époque m’a vue arriver avec mon tatouage il a dit, " ah! Cool! " alors que dans un autre milieu ça n’aurait peut-être pas été aussi bien accueilli», explique Geneviève Borne.

Dans le milieu sportif

Tout autre son de cloche chez Alexandre Despatie, qui a remporté la médaille d’argent en plongeon aux Jeux Olympiques de 2008 :

« Quand j’ai débuté j’avais de tout petits tattoos cachés, donc pas visibles, justement parce qu’en plongeon, on est jugé. Dès qu’on embarque sur le tremplin, on est jugé. Donc si un juge n’aime pas hasard pas les tattoos, bien déjà dans l’inconscient avant même d’avoir fait le plongeon, il y a déjà un petit bout qui peut ne pas nous aider.»

«Au niveau où j’étais, un demi-point peut faire toute la différence à la fin. Je me suis retenu pendant plusieurs années d’avoir des tattoos car j’en voulais depuis longtemps. Certains plongeurs avaient des tatouages, mais pas au niveau auquel moi j’étais ». Les tattoos étaient donc à l’époque stigmatisés, avaient une connotation fort négative. « J’ignore si c’est encore le cas aujourd’hui cependant », signale l’athlète.


Tatouages de célébrités


Dans le milieu financier et légal

Les tatouages sont résolument tabous. Les diverses personnes interviewées à ce sujet s’entendent pour dire que les tattoos ne discréditent aucunement un individu, mais que l’establishment ne permet pas encore, du moins à moyen terme, de déroger à ses codes et non-dits extrêmement conservateurs. Charles-David, agent représentant au service à la clientèle, officiant dans une banque montréalaise: «En finance, les mecs qui ont des tatouages, j’en connais quelques-uns. Ils gardent leurs manches longes boutonnées en tout temps même en pleine canicule-jamais ils ne les roulent. À ma banque, on ne s’est jamais fait dire que les tattoos étaient inappropriés, mais tout le monde le sait bien. »

Une question de perception...

Le réputé homme d’affaires François Lambert, lui, croit que tout est une question de perception: «Le problème dans le monde des affaires est la perception! Quand tu arrives à une entrevue et que la personne a des tattoos, je vais les regarder pour voir ce que les tattoos représentent. S'il y a des tattoos artistiques, je ne me pose pas de questions, par contre si je vois des tattoos plutôt violents ou vulgaires, je risque de passer mon tour sur un candidat! La plupart des gens d'affaires que je connais et qui ont des tattoos ne les montrent pas! Dans le monde des affaires, la première impression est primordiale».

Pour David, qui bosse au sein d’une gigantesque firme immobilière, le problème serait plutôt géolocalisé: «C'est assez marginalisé encore, je dirais. C'est accepté, mais c'est vu un peu de travers. Ça génère des questions. Je me suis rendu compte que ça passe mieux à Montréal qu'ailleurs. Je suis allé à LA pour une convention de la compagnie et les associés des autres bureaux passaient plus de commentaires genre "Ah on sait bien, vous au marketing, vous êtes plus spéciaux..." ».

Et dans l’industrie de la mode et de la beauté

Une présidente, qui a voulu taire son nom, résume bien le paradoxe qui caractérise l’univers des tatouages: `

«Côté beauté, mode, je trouve ça un peu plus délicat. Pour être hyper honnête; moi j’en ai un sur l’omoplate et souvent je réalise que lorsque je vais voir des dirigeants de corporations beautés, des clients un peu plus haut placés, j’ai souvent le réflexe de me dire que si je me mets une robe et qu’on voit mon tattoo, je vais garder mon veston.»

«Alors, il y a quand même la notion où l’on veut être un peu tel un canevas par rapport à notre look car on veut que le client qu’on représentera aime notre look, qu’il puisse se voir à travers notre image. Tout dépend de ton créneau. J’évolue dans le haut de gamme donc il y a quand même un peu de préjugés, des non-dits. Les tattoos sont très, très, très présents, moi ça me dérange pas, mais je sais que dans les hautes sphères du PR au sein les grosses corporations, je ne pense pas que ce soit super bien vu ».

Le grand public sera appelé à participer lui aussi au mouvement #Tousencrés, en publiant une photo sur les réseaux sociaux avec le hashtag #tousencrés de leurs tattoos personnels. En mai, la campagne réunissant notamment Éric Lapointe, Eve Salvail, Francisco Randez, Jean-Michel Anctil, Antoine Sicotte et Dan Bigras sera dévoilée lors d’un vernissage à Montréal.


  • Brittney Deaton
    "My dad (that adopted me) had a boat and camping and that boat are some of my fondest memories. I gave him a hard time growing and he would always ask where my brains were at. It's a non traditional 'in memory of' tattoo."
  • Lauren Toys Husser
    "My dad passed away unexpectedly from complications during surgery. After about a year of mourning and trying to understand why, I decided no pain could be worse so why not get a tattoo in his memory. When you get that phone call from the hospital that no family wants saying, 'We tried everything we could do to save him,' you think to yourself did they really try everything? My tattoo reads: 'If love could have saved you, you would have lived forever.' I truly believe that."
  • Destinee Dos Santos
    "The big one on my arm that you see in the picture on the left is a pinup homemaker I have put in a Guadalupe type setting. She represents who I try to be, and what I believe... that domesticity is something to be proud of. That being able to create love through domestic acts like sewing something such as a dress, or mending a pair of pants for someone -- baking a cake to celebrate, or a big meal to bring your family together, raising kids, grandkids, etc. Without these domestic acts, without the home maker -- in whatever form he or she takes -- there would be no home. The world would be a much colder place."
  • Kasey Rose Barger Orr
    "I was born with a genetic disease called, Cystic Fibrosis. Early on in my life, I was diagnosed at 18-months, they teach you how to say, Cystic Fibrosis by saying: 65 Roses. So that was my dream: To stop being embarrassed that I was covered in scars and embrace who I was. This tattoo reminds me that I'm strong, that I'm blessed, that I have one hell of a family and one hell of a story to tell. I will never be ashamed of who I am because of the scars that cover me, scars I never asked for but saved my life, or the art I've gifted to my body that reminds me to be proud of who I am, and what I've overcome."
  • Molly Morton
    "I am originally from Hawaii and I feel a strong connection to the land and sea there. I now live in Chicago, so I wanted a larger piece so I could always remember where I come from and carry a piece of the spiritual connection that I feel to the earth with me at all times. The different layers of the tattoo have different pieces of hawaiiana, both land and sea."
  • Cassandra St. John
    "I have suffered from an eating disorder for as long as I can remember. I read The Bell Jar shortly after being diagnosed and I found I somewhat connected with Plath's character. I have good days and bad days, and I never know when this 'bell jar' will come over me again. Sometimes I have to take a deep breath and remind myself that I am stronger than food & my warped relationship with it. So when I finally reached a goal weight of just above 100 lbs I decided to tattoo a snippet of a quote from The Bell Jar on my wrist: 'I took a deep breath and listened to the old brag of my heart: I am. I am. I am.' I am stronger. I exist for a reason. I now look down at my wrist and remember that beyond anything, all I need to remember is that I am."
  • Ingrid Leon
    "All real, all me. Very much proud of them."
  • Sonja Cook
    "The anchors on my chest are a nod to my service in the Navy, I was in for 6 years before I decided to get out and start a family."
  • Carrie Smith
    "This is a tribute to my late grandfather, who when I was a child, he would chase after me (with his false teeth out) and go 'FEE FI FO FUM, I smell the blood of an english man' then catch me, throw me up in the air, while I was laughing hysterically. This tradition kept on with next generations of grandkids, they all remember him fondly."
  • Amber Grider
    "For most of my life, I was really unhealthy. I ate a terrible diet, was not very active after childhood, felt pretty awful physically and I had very sad self-image to match. When I was 21 I decided it was time to work hard for something. I changed my diet to include more plant foods and less animal products, and I became much more active. After nine months of really hard work, learning how to cope with a compulsive eating disorder and going completely plant-based for ethical reasons, my life was totally changed. I lost 65 lbs, had never felt better in my life, was gaining confidence and had finally come to an agreement with myself that self-love was the way to go. For me, that meant listening to my body and doing the things that made me thrive. This tattoo symbolizes the physical, emotional and spiritual transformation I've gone through - the dedication it takes to live my truth, and the hard work and mystery of learning myself. After 22 years I finally had a backbone, and now I have structure, a foundation, for the rest of my life."
  • Meenakshi Vahal
    "About 4 years ago I left an abusive marriage. My self-worth at that point was non-existent. I've worked hard over the past few years to heal & grow. I've had to learn to believe in myself again. I'm stronger & more self-assured now than ever before. I came up with the tattoo design myself. I wanted wings to go along with the word 'shine' simply because I believe in angels; but also, to remind myself to 'rise above' the judgements of others."
  • Jennifer Stewart
    "I got this tattoo a couple of years ago at the ripe old age of 42. It was a time in my life that I really needed to recommit to living my own truth and stop looking outside myself for validation. I needed to do something that felt drastic I guess, to help me move forward in that commitment. I'm genuinely surprised at how much strength I draw from it. It's a constant reminder that I am already powerful and strong just as I am."
  • Katrina Cary
    "Each animal in my totem represents a part of my spiritual being. Starting at the bottom with the turtle, she nurtures and protects, the cheetah represents insight and focus, the most prominent animal being the bear, she is the guardian of my world representing instinct, power, courage, self-preservation, introspection and great strength. The bat represents rebirth and long life, the skull gives me safe passage into the afterlife, and last but not least the owl is my messenger for insight. These animals protect and guide my spirit through life and will always be with me."
  • Arvetta D. Nelson
    "My tattoo expresses freedom from my scar that I always touched, it became a butterfly beautiful in my eyes."
  • Ainsley Briggs
    "To celebrate her 18th birthday, my daughter wanted to get a matching tattoo with me. We decided on an open circle to symbolize a love with no end, protection and fundamental femininity. Now we are bound together forever by choice, unless we were already, in which case we've renewed our vows. For me, this experience was a profound honor and deeply validating as a mother."
  • Morgan Combs
    "The Phoenix on my leg symbolizes every time I have had to start over in my life. My childhood was full of abuse at home, bullying at school and just the rotten end of the stick almost every time I turned around. A Phoenix burns at the end of its life and rises again from the ashes to create a new one. I have had to do that over and over again. My tattoo is reminder of my life before -- of the life I never want to go back to but never want to forget."
  • CJ Dunbar
    "My favorite tattoo is probably my lil lady owl. She's beautiful, and strong, and look at her little tears! She feels so much all the time. She's my mini-me, I guess; you can even see some of my freckles on her face. What my tattoos are to me is an expression of my own style. It is sort of like my identity on skin. Asking people to explain all their tattoos and give them meaning is a life story all in itself."
  • Kelsey Foster
    "This tattoo really reflects my passion of both gaming and my immense pride for women's rights. She is my Shepard from the video game series 'Mass Effect.' I chose to combine her image with that of Rosie the Riveter because of how iconic the image is. As a proud feminist, I found merging my strong willed, military commander with Rosie to be a no-brainer! Both reflect justice and equality. My Shepard, as a strong woman, saved the galaxy and inspired me for the better. I adore my tattoo and the fact that I can have her any time I need her."
  • Brandy Downs
    "Some things are just an epiphany, really. I was showering. Thinking about how free I felt. As a woman. I suppose it was my 'wasted,' 'love-lorn' early twenties, coming to a head with my 'God I can't wait to be 30.' How strong and invincible (and scorned) I was starting to feel. I felt like a woman, howling at the moon."
  • Andie Hall
    "My tattoo is my powerful reminder that strength and resilience are always possible with complete faith and trust in God; that with Him I can fear nothing and can feel joy through it all. After my divorce I felt so broken and lost. Once I gave up trying to understand why these painful things were happening to me I released it all to God's hands and felt immediate peace and strength. I had to realize that my strength and happiness was held in a fearlessness of the future."
  • Jessica DeTomasi
    "I've loved Frida Kahlo since I was a teenager, and I always wanted to have her portrait tattooed. I love her as a great artist and I love her for the incredible woman that she was. She's a symbol of strength and passion for me. Carrying her on my arm every day has definitely given me more strength and confidence in myself, and it has given me good luck! It's so much a part of me that I feel like I was born with it, and I feel like the more I learn about her the more I love it."
  • Melissa Osman
    "My tattoo started as a few flowers, it grew to a half sleeve and Im still going. The meaning is deep for me, I choose flowers because my grandmother loved flowers and did arrangements often, even for my wedding. She was the most important person in my life."
  • Ryan Tillery
    "When I was younger, my great uncle always told me, ""if you can't behave, be safe.' Every time I'd see my grandpa, he would tell me to 'Be bad.' When they both passed, I had these done. Two important men in my life, who didn't know each other, were basically telling me not to take life for granted."
  • Lynn Tram
    "I got this 'Butsi' tattoo when I was experiencing my first heart break after high school. To this day, I still remember how much pain I was in then and it became worse as I fell into an abusive relationship. This tattoo reminds me of that experience and how far I have come on my own. It symbolizes everything about me in one word in terms of strength, courage, pain, and love, but it is not an actual word. My oldest brother began calling me by this name one day when I was still a toddler. When anyone asks him how he came up with that name, he just says I looked like a 'Butsi.'"
  • Felicia Sabartinelli
    "The words are actually from the 90's film 'Grace of My Heart.' The actual lyrics read: 'I never knew I was built so strong. My heart, my heart is a boat on the sea. I never knew I was built for Hurricanes. My heart, my heart is a boat on the sea.' My tattoo is a reminder that no matter the storm, whatever I encounter, my heart can only endure. I am a strong woman. I can handle anything. I am capable of still evolving even when I think I have nothing left to learn. My heart truly is a boat on the sea."
  • Jake McKenna Ibarra
    "My 'Live through this' is a reminder I survived preterm labors and loss of my twins. Born two weeks apart, Tierney was born still and Eden had her sunrise and sunset two weeks later, but I missed her whole life outside my womb. Why? I was hemorrhaging and my vitals not conducive with life. But I lived and I need that damn reminder to keep me strong and to keep me going!"