Un beau mannequin et une musique accrocheuse suffisent habituellement pour une annonce de lingerie, mais parfois un peu de surprise ne fait pas de mal.

Une publicité pour les soutiens-gorge pigeonnants Wacoal a fait fureur sur YouTube, probablement parce qu’il faut arriver à la toute fin de la vidéo…pour découvrir que le mannequin est un homme.

En 2012, Toyota avait fait une annonce similaire avec le mannequin Stav Strashko que Toyata avait habillé en femme. Hema lingerie avait aussi engagé le mannequin homme Andrej Pejic pour faire la promotion de ses soutiens-gorges pigeonnants en 2011.

Sur YouTube un utilisateur a commenté : «Il est beau en femme et en homme.»

Vous pouvez aussi découvrir les séquences inédites de la publicité ici.

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  • American Apparel April 2013

    The ASA claims a complainant stated that the ads made the models appear "vulnerable" due to their positions.

  • American Apparel April 2013

    The ASA claims a complainant stated that the ads made the models appear "vulnerable" due to their positions.

  • 2011 Roger David ad

    The ASA said it “inappropriately depicted a young girl in a sexualised manner.”

  • Ryanair

    The ASA <a href="http://www.huffingtonpost.com/2012/02/15/banned-ryanair-ad_n_1279529.html?1329336365" target="_hplink">banned these Ryanair ads in February 2012</a>, deeming them too "sexually suggestive" to run in newspapers.

  • Drop Dead clothing line

    Banned in November 2011 for<a href="http://www.huffingtonpost.com/2011/11/10/drop-dead-ads-banned-asa_n_1085903.html" target="_hplink"> showing an "underweight" model</a> and sending an "irresponsible" message.

  • Marc Jacobs Oh, Lola!

    Banned in November 2011 for <a href="http://www.huffingtonpost.com/2011/11/09/dakota-fanning-perfume-ad-banned-marc-jacobs_n_1083535.html" target="_hplink">its potential to "sexualise a child."</a>

  • L'Oréal's Revitalift Repair 10

    Banned in February 2012, for "misleadingly exaggerated the performance of the product," i.e. smoothing over Rachel Weisz's skin with technology, not makeup.

  • Marks & Spencer lingerie

    Banned in November 2011 for <a href="http://fashion.telegraph.co.uk/news-features/TMG8924873/Marks-and-Spencer-lingerie-advert-banned-for-being-too-sexy.html" target="_hplink">showing ''objectified women''</a> and images that are ''sexually suggestive'' and likely to be seen by children.

  • Lynx Deodorant

    Banned in November 2011 for being <a href="http://www.huffingtonpost.com/2011/11/26/banned-deodorant-ads-uk-lucy-pinder-lynx_n_1113958.html?1322660080" target="_hplink">"sexually suggestive, indecent, provocative."</a>

  • Miu Miu Fall 2011

    Banned in November 2011 for <a href="http://www.huffingtonpost.com/2011/11/23/hailee-steinfeld-miu-miu-ad-banned_n_1109948.html" target="_hplink">its setting, on a rail road track, being "irresponsible."</a>

  • Lancome

    Banned in July 2011 for <a href="http://www.huffingtonpost.com/2011/07/27/julia-roberts-loreal-ad-ban_n_910587.html" target="_hplink">"excessive retouching."</a>

  • 2012 United Colors Of Benetton "Unhate" Campaign

    Two world leaders making out? That's bound to get banned.

  • American Apparel Models

    Again, American Apparel gets in hot water when they apparently use underage models (girls younger than 16) on their website. Britain's ASA <a href="http://www.huffingtonpost.com/2012/12/05/american-apparel-sexy-ads-asa-child-models_n_2243360.html#slide=1805970" target="_blank">accused the store of "sexualizing" underage models. </a>

  • Maybelline's The Eraser

    Banned in July 2011 for "excessive retouching."

  • Angelina Jolie

    Two of Universal Studios' posters for "Wanted," starring Angelina Jolie, were banned because of her seductive pose with a gun. The ASA felt it glamorized violence.

  • Yves Saint Laurent's Belle D'Opium fragrance

    Banned in February 2011 for suggesting <a href="http://www.huffingtonpost.com/2011/02/02/ysl-belle-dopium-ad-banne_n_817455.html" target="_hplink">"the injection of opiates into the body."</a>

  • American Apparel Ads

    Some of American Apparel ads (including the one above) were banned by Britain's ASA for gratuitous nudity; a few more were deemed "exploitative" for sexualizing young women. (American Apparel photo)

  • Lara Stone for Calvin Klein

    In 2012, Lara Stone posed with a group of male models in this Calvin Klein ad. It was <a href="http://www.huffingtonpost.com/2010/10/21/calvin-klein-billboard-ba_n_771559.html" target="_blank">promptly banned by Australia's Advertising Standards Bureau</a> after they found it to be "suggestive of violence and rape."

  • Bulgari's Julianne Moore Ad

    This ad was pulled in Italy in 2011 after the mayor of Venice found it inappropriate.

  • Rimmel's Mascara Ad

    The British Advertising Standards Authority (ASA) <a href="http://www.huffingtonpost.com/2010/11/26/why-was-this-georgia-may-_n_788605.html" target="_blank">banned this ad after they declared it misleading</a> because Georgia May Jagger is wearing false eyelashes -- even though there's a small disclaimer at the bottom that says, "show with lash inserts."

  • 2005 “Last Supper” Marithé & François Girbaud ad

    This was banned in France.

  • Brian Atwood's Madison Avenue Ads

    The <a href="http://www.huffingtonpost.com/2012/08/23/brian-atwood-ads-banned_n_1824162.html" target="_blank">video of this ad was banned from taxis and the print versions were banned</a> from the facade of Atwood's Madison Avenue store after being found to be too racy.

  • Natalie Portman for Dior

    The Advertising Standards Authority<a href="http://www.huffingtonpost.com/2012/10/23/natalie-portman-dior-ad-banned-mascara_n_2004837.html" target="_blank"> banned this ad </a>because they felt the ad used excessive "post-production retouching" in order to exaggerate the real effects of the mascara being advertised.

  • Tom Ford's Gucci Campaign

    In 2004, this Tom Ford Gucci ad campaign became controversial as women saw the girl's shaved pubic hair as degrading and wrong.

  • Eva Mendes (NSFW)

    Eva's 2008 commercial for Calvin Klein's "Secret Obsession" fragrance was banned, due to the fact that it featured a <em>major</em> wardrobe malfunction.

  • Ashton Kutcher

    Kutcher's online ad for PopChips was banned after it was considered racist by the Indian-American community.

  • Another Eva Mendes

    A PETA ad, featuring hot women and supposed-to-be "sexy" veggies, was banned from the Super Bowl ad lineup in 2010 for being "too much" for TV.

  • Tom Ford 2007

    We don't think we really need to explain why this ad was banned...

  • Rachel Weisz for L'Oreal Paris

    This ad was banned after a complaint from Liberal Democrat Jo Swinson who claimed the ad was "misleadingly exaggerated" in that is makes Weisz look far younger than she actually is and presents a bad image for women.

  • American Apparel Sock Ad

    Oh American Apparel, how you love to push the envelope. Here's another one that was banned because the ad is supposed to be promoting socks but it seems more to be exploiting the girl instead.

  • Taylor Swift for CoverGirl

    This Taylor Swift mascara ad was <a href="http://www.huffingtonpost.com/2011/12/20/covergirl-mascara-ad-banned_n_1159957.html" target="_blank">banned by the National Advertising Division of the COuncil of Better Business Bureaus Claims (NAD)</a> after they found the product depiction to be dishonest with it's claims that the mascara will make lashes have "2X more volume" and be "20 percent lighter."

  • Paris Hilton

    Like Kim's, Paris Hilton's 2005 Carl's Jr. commercial was considered too racy, as well.