Microsoft a baissé le prix de base de sa tablette Surface de 30% en réaction à des chiffres de ventes mitigés.

La tablette Surface RT était vendue à 349 dollars pour les clients américains en ce début de semaine sur le site internet de Microsoft, contre un prix d'introduction de 499 dollars l'année passée.

Cette baisse de prix intervient dans un marché très concurrentiel qui a vu ces derniers mois de nombreux modèles de tablettes inonder le marché.

Amazon a par exemple réduit le prix de sa tablette Kindle HD à 169 dollars aux Etats-Unis, et 139 livres au Royaume-Uni, tandis que Barnes & Noble vend sa Nook à un prix très attractif de 129 dollars.

Microsoft a lancé sa tablette Surface l'an dernier mais une récente étude de la firme IDC a estimé que le géant informatique n'en avait vendu que 900.000 durant le premier trimestre 2013, sur un marché global de 49 millions d'unités.

Aussi sur Le HuffPost:

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  • Touch Cover

    Typing on tablet computers can be a struggle for those accustomed to PC's physical keyboards. Microsoft Surface offers a solution with a lightweight keyboard attachment that clicks into place and doubles as a cover for the device. <a href="http://www.microsoft.com/en-us/news/press/2012/jun12/06-18announce.aspx" target="_hplink">According to a Microsoft press release</a>, the 3mm detachable Touch Cover unfolds into a "unique pressure-sensitive" keypad that offers an alternative to the device's on-screen virtual keyboard. For those who crave the feel of physical keys, a 5mm-thin version, called the Type Cover, features moving keys and a <a href="http://www.wired.com/gadgetlab/2012/06/microsoft-dives-head-first-into-mobile-hardware-with-a-pair-of-10-6-inch-tablets/" target="_hplink">multi-touch track pad</a>.

  • Options For Casual And Power Users

    Before picking up a Surface tablet, potential buyers should <a href="http://www.microsoft.com/global/surface/en/us/renderingassets/surfacespecsheet.pdf" target="_hplink">consider which version best fits their needs</a>: The Windows RT version, a more traditional tablet that's slim and light and performs basic tasks -- with a presumably iPad-like price tag; or the Windows 8 Pro configuration, a slightly beefier and slightly pricier tablet that's more closely related to a laptop and capable of running heavy-duty software. <br></br> <a href="http://www.microsoft.com/global/surface/en/us/renderingassets/surfacespecsheet.pdf" target="_hplink">Surface tablets running Windows RT</a> are built around an ARM processor. <a href="http://money.cnn.com/2012/03/09/technology/arm-ipad-intel/index.htm" target="_hplink">According to CNN,</a> chipsets made by ARM are found in 95 percent of other mobile devices, including the iPad. <a href="http://www.microsoft.com/global/surface/en/us/renderingassets/surfacespecsheet.pdf" target="_hplink">Windows 8 Pro models</a> are built around an Intel chip and will run applications that one would expect to find on traditional laptops: <a href="http://www.pcworld.com/article/257840/microsoft_announces_surface_tablet_pc.html" target="_hplink">Photoshop, Word, and Excel.</a> <br></br> "Those looking for a complete Windows experience in the form of a tablet will obviously need to pony up for the Windows 8 Pro model," <a href="http://www.engadget.com/2012/06/18/microsoft-surface-tablets-the-differences-between-rt-and-window/" target="_hplink"> Engadget writes.</a>

  • Integrated Kickstand

    Microsoft is keen on packing convenience into its new devices. Each Surface comes with a built-in kickstand that pops out from the back panel and props the device at an angle, letting the user enjoy media or type comfortably on a flat surface. "No extra weight, no extra thickness, no separate add-on. It's integrated, just like the software and hardware are integrated into Surface," said Windows and Windows Live president Steven Sinofsky, <a href="http://www.youtube.com/watch?v=jozTK-MqEXQ" target="_hplink">per the Verge's video of the Surface unveiling</a>.

  • Digital Ink And Stylus

    Microsoft designed the <a href="http://www.microsoft.com/global/surface/en/us/renderingassets/surfacespecsheet.pdf" target="_hplink">Windows 8 Pro version</a> of the Surface tablet to accept stylus input. The company's demonstration of how the digital ink works gave the impression that writing, highlighting and underlining on the tablet is easy. <a href="http://www.slashgear.com/microsoft-surface-to-feature-digital-ink-stylus-support-18234493/" target="_hplink">Writes SlashGear</a>, "The distance between the screen (digitizer) and the stylus is only .7mm thick, and allows for it to be highly accurate, making you feel like the ballpoint of a pen is actually writing on the 'surface.'"

  • Microsoft Office

    Both the RT and Win 8 Pro versions of Surface will run the Microsoft Office productivity suite, though the Windows RT version <a href="http://www.pcworld.com/article/257840/microsoft_announces_surface_tablet_pc.html" target="_hplink">will get a mobile-optimized app</a>, instead of the full program. Meanwhile, iPad owners must settle for <a href="http://www.engadget.com/2012/06/05/nyt-office-for-ipad-is-still-on/" target="_hplink">speculation of the long-rumored native iOS Office app.</a>.

  • USB Ports

    Plenty of people weren't happy when the iPad launched <a href="http://store.apple.com/us/question/answers/ipad?tqid=QJ9CA7CXXFHDFUUU7PT47A24U4YAUH79K" target="_hplink">without USB ports back in 2010.</a> Microsoft seems to have taken that to heart. The <a href="http://www.microsoft.com/global/surface/en/us/renderingassets/surfacespecsheet.pdf" target="_hplink">width of the Surface</a> offers just enough space for a traditional USB. Both the RT and the Windows 8 Pro versions of Surface boast two USB ports. "These ports open up the possibility of extra storage, printing and other external capabilities that should be easier and quicker than the workarounds iPad users need involving cloud storage, Wi-Fi connections and the like," <a href="http://www.cnn.com/2012/06/19/tech/microsoft-surface-ipad/index.html" target="_hplink">CNN reports.</a>

  • An Angled Approach

    Just like the iPad, the Surface tablet includes <a href="http://www.microsoft.com/hardware/en-us/webcams" target="_hplink">two built-in webcams</a> for snapping pictures or video chatting. The Surface's kickstand, however, angles the device at 22 degrees, pointing the front-facing camera up at the user's face. <a href="http://www.microsoft.com/surface/en/us/about.aspx" target="_hplink">Microsoft set the rear-facing camera into the device at 22 degrees</a>, so that the user's not shooting down at the table when filming a subject.